Monday’s with Martens 11.27.17
By some estimates, shoppers were spending $1 million per minute at the peak of Black Friday. By the close of business, $5 billion was estimated to have been spent online. Estimates are that Cyber Monday will be even bigger with digital sales of $6.5 billion; signs that the retail experience in the future will be totally different than it is today. Tailored customer experiences and seamless integration of online and brick-and-mortar will be pillars of the retail experience. The following are some insights into how retailers are preparing for the…
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