NAI Martens 

4 Ways VR and AR will Change the Construction Industry

Both virtual reality and augmented reality have been hot topics on the lips of many throughout various industries, but what exactly do these terms mean and how do they impact the construction industry? How Do Virtual Reality and Augmented Reality Differ? You may have heard the terms VR and AR interchangeably, however, they have distinct differences. According to The Franklin Institute, AR is exactly what it sounds like, it literally augments reality by adding digital images to real scenery, normally via a camera. A common example of this is the…

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NAI Martens 

6 Creative Ways to Increase the Value of Your Multifamily Property

Whether you are looking to sell your multifamily property or want to validate raised rental rates for the asset, you’ll want to increase the value of the property. Let’s take a look at six creative ways to increase the value of your multifamily property. Perform Repairs & Make Improvements If your multifamily property needs to be modernized or needs cosmetic work, by performing these task, you can significantly raise the rent. The rental income from outdated units will land somewhere in the middle of modern rent prices and those from…

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NAI Martens 

5 Things to Consider When Selecting a Warehouse

There are so many important factors that should be considered when searching for warehouse space. Your business will have unique warehousing needs and it can sometimes be daunting to sift through all the industrial lingo and sales pitches just to find the right space for your business. Here are five things you should consider when selecting a warehouse. How Old is the Warehouse? The secret to a quality warehouse is finding one that balances both old and new features. The ideal warehouse space will have weathered a good amount of…

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NAI Martens 

Silicon Beach: The Next Silicon Valley?

Los Angeles has a booming hub of innovative companies planting roots outside of Silicon Valley’s technology epicenter. This area is known as “Silicon Beach” due to its proximity to the beach and also attracts the tech community because of its close proximity to LAX and the diverse LA industries. Here is a quick rundown of Silicon Beach. What Areas Does Silicon Beach Include? Silicon Beach is used to describe LA and Orange County, but it also refers to the stretch of cities west of LA from Santa Monica to Venice…

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NAI Martens 

5 Reasons Why Pop-Up Stores Simply Work

Pop-up shops are giving retailers a whole new edge. Not only do they sell a product, but they also sell an experience to consumers. These are less costly options for brands and retailers to showcase their products and gives them the option to explore new markets without making long-term commitments by signing leases. Let’s take a look at five reasons why pop-up stores simply work. They’re An Experience Pop-up stores offer a retail environment with a unique twist. Because consumers are now choosing to spend more money on experiences than…

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NAI Martens 

Watch These Big Players in CRE Crowdfunding

At one time, it was extremely difficult and limited to secure quality investments in commercial real estate, and not all borrowers qualified for traditional bank loans. However, thanks to the “Jumpstart Our Business Startups” act of 2012, also known as the JOBS Act, the opportunity to market private investments to the public arose. Due to this crowdfunding began, thus allowing a new tier of quality investors to reach those seeking investments. In the years since 2012, many commercial real estate crowdfunding platforms have arisen. These platforms vary, but most of…

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NAI Martens 

4 Things Today’s Savvy Real Estate Investors Should Know About Opportunity Zones

Opportunity Zones have been a hot topic in commercial real estate recently. You may be asking, “what exactly are opportunity zones?” If you are a savvy real estate investor, here are four things you should know about opportunity zones, beginning with the textbook definition for what they are. What are Opportunity Zones? An Opportunity Zone is an economically-distressed community where investors can earn preferential tax treatment for pouring capital into it. Post-recession, some communities simply did not recover, and these particular communities have become opportunity zones. These zones are approved…

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NAI Martens 

The Beginner’s Guide to PropTech

Just a few years ago, the word PropTech was not common. In fact, it was not even used. Currently, it’s an electric new term, a “buzzword” that people in the real estate industry throw around like confetti.  But what exactly does PropTech mean? PropTech, or Property Technology, also known as real estate tech, is a portion of a larger, more widespread digital evolution in the property industry. As landscapes change and mentalities shift to a more digital age, so does the real estate industry and its consumers. PropTech is more…

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Martens Companies 

Is the East Coast Casino Dash Something to Watch?

Gambling and by association, casinos, are known as one of mankind’s favorite guilty pleasures. The thrill of winning hundreds or even thousands of dollars is enough to create enjoyment and even addiction. As the East Coast pushes forward with many states legalizing or considering the legalization of casinos, construction has started to boom in the industry. However, what is causing this rush to build the biggest, best most outlandish casino resort? Why is it happening and is it something to watch? Let’s explore how the East Coast sees casinos as…

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NAI Martens 

Amazon’s Impact on Grocery, and the Innovation that Follows

Amazon sent shockwaves throughout America and abroad when news broke of the e-commerce giant’s acquisition of Whole Foods Market. The $13.4 billion deal was the first of its kind and showed a leap of faith in from traditional shopping trends to a new, technologically advanced horizon. Amazon currently has a variety of grocery based options such as AmazonFresh, Prime Now, Prime Pantry, Subscribe and Save and of course, Whole Foods.  With the implementation of these new digital grocery options, Amazon has given its Prime members, all 100 million of them,…

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